This makes it easy for your customers to identify your products in the market because you have exclusive rights over the name, meaning you never need to worry about imitation products being sold. One of the easiest ways to beat your competitors is to make your products stand out in the market by branding them with your name. Especially if you regularly rely on word of mouth referrals. Since the quality of your products or services is known to customers through your business name, it’s a great way to build your reputation and help grow your potential customer base. The exclusive right over the trademark also means that nobody else working under the same class your business name is registered with can use the name. You can even use it for all the products and services that fall under the class you have applied to. Once you have registered your business name as a trademark, you enjoy exclusive rights over it. Here are some of the reasons why you must trademark your business name.
There are many benefits of registering your business name as a trademark.
Why should you register your business name as a trademark in the UK? Without a registered trademark, nothing stops your competitors from using your business name to sell their products and benefit from your well-established reputation. Once you register your business name as a trademark, it becomes your intellectual property and nobody else can use it without your authorisation. A trademark is any symbol, word, or set of words that you’ve legally registered as representing your business or product.
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